If that small amount of people like your video and interacts with it, it’ll be exposed to more people, and then more if it performs well with them. Depending on the content you post, the 30-second max on Instagram Reels could feel short. Check out these articles: Find your plan and license images with peace of mind. Instagram Reels seemed to launch as a response to the growth of TikTok. Merchants who get access to the program will be able to connect their TikTok for Business account with their Shopify account and sell products on TikTok via in-feed shoppable video ads. Let’s get right into it. Get Early Access today! The new feature fills the gap between Instagram Stories, which fits behind-the-scenes personal content, and professional IGTV series-based content. One of the main differences between the platforms is the music feature. Once you’ve selected the video clips you’d like to use (or film them in real-time), you can then use draw and text tools or choose Instagram stickers to add to your Reel. When the app lost popularity, a lot of those creatives had nowhere else that they had built an audience. Another option is asking your audience where they’re spending their time — Instagram Reels or TikTok? Popular themes and trending hashtags are constantly changing, so it’s best to stay up-to-date with what the top creators are doing on TikTok via your For You page. Just like TikTok, Reels has a bunch of creative tools to create short-form videos with special effects, text, and music. The best part? Our early data suggests that on average Instagram Reels get a play rate of 40.1% of an influencer’s follower count, while for TikTok this number is 9.4%. why some business accounts don’t have access to music on Instagram, Easily schedule photos, videos & carousel posts with a few clicks. And the comparisons are valid. And, what’s different about going viral on Instagram Reels compared to TikTok? TikTok is a relatively new platform that will allow you to engage with an entirely new audience. While going viral on TikTok is a great opportunity, Instagram Reels is already connected to your Instagram account. Include relevant hashtags that are niche to your content. Similarly, as TikTok grows in popularity, older demographics and social media users are starting to go on the platform and consume these quick videos. If your Instagram Reel goes viral, you’re opening up your profile to thousands of potential customers. Reels doesn’t have a “following” and a “for you” section like TikTok does — a distinguishing part of the platform — and it’s also not front and center in the app as of now. There are still several differences between TikTok and Instagram Reels. It doesn’t hurt to test your content on both platforms and see which performs better. If you’re still not sure which one to use, we recommend trying both! TikTok videos are 15 seconds long, but the platform recently changed the status quo to allow users to link four clips together. Add Your Link in Bio & Drive Traffic from Instagram. Instagram Reels, while it looks and behaves in many ways like TikTok, doesn’t seem to be where TikTok is as far as discovery and their algorithm. When is the best time to post on Instagram? Follow along at @jessicaworb. Using TikTok with Photographer and Influencer Alexander Stemplewski, TikTok for Photographers: Tips for Getting a Head Start. Right now, users can only see the number of views, likes, and comments. This can also be said for Sounds, as there are trending Sounds that happen in the same way on TikTok. You can get your insights and data from the same place, so it’s a one-stop-shop for visual marketing. And your audience where they ’ ll receive a notification beg the question — is there difference! 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